Watching TV and My Son

My son, I have observed, is becoming more and more attached to TV watching. I really do not know if this is good or bad. Well, the good thing though he is only watching commercial breaks. When the regular program comes in, he would immediately turn on other things. Why is this?

I was alarmed more when I read this:

According to the American Academy of Pediatrics (AAP), kids in the United States watch about 4 hours of TV a day - even though the AAP guidelines say children older than 2 should watch no more than 1 to 2 hours a day of quality programming.

And, according to the guidelines, children under age 2 should have no "screen time" (TV, DVDs or videotapes, computers, or video games) at all. During the first 2 years, a critical time for brain development, TV can get in the way of exploring, learning, and spending time interacting and playing with parents and others, which helps young children develop the skills they need to grow cognitively, physically, socially, and emotionally.

If this is so, then I'd better keep the TV away from him huh.