One effective avenue of promoting your products and services off-line is through joining organized or custom trade show exhibits. Here are some of the benefits your small business can get there from:
- Cost effective advertising and promotions;
- Direct contact with your potential customers, suppliers, investors, and business partners;
- Instant feedback from the people mentioned above regarding your products / services and brand;
- Opportunity to learn from other small businesses of the same trade;
- Opportunity to know your competitors, and much more.