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Sunday, December 07, 2008

Search Engine Marketing

Other than my day job as a management systems consultant, I have been seriously contemplating of putting up my own online business. Although partly I have been into ‘paid to blog’ on a part-time basis, it seems that in a global economic slowdown like this, an online business seems to be a feasible option.

Search Engine Marketing is a new area that I need to learn. Otherwise, an online business that is not carefully planned and launched with search engines in mind is doomed to fail. An online business thrives and prospers in properly executed search engine marketing plan. While direct referrals are desirable, according to experts it is organic traffic that really converts.