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Sunday, January 04, 2009

Generating Sales Leads for your Business

Direct selling and online marketing thrive on sales leads that convert into actual sales. Probably, generating these leads is one of the hardest parts of the sales process. I have seen more and more businesses turn to B2B or Business to Business Telemarketing efforts to fill their sales pipelines with qualified leads.

The selling process begins in finding potential customers

A potential customer or “prospect” is first identified as a sales lead, which simply means the salesperson has obtained information to suggest that someone is likely to avail the service or purchase the product being offered. However, finding these qualified leads or prospect is a tedious and time-consuming process. Your sales turnovers, regardless of your business type, hinges on your ability to find these prospects and convert them into sales.

Sales leads can come from many sources

And one of the best ways of generating sale leads is by outsourcing it through experts like The Lead Dogs. It is a lead development company that works with business-to-business marketers helping them manage inquiries, generate leads by phone and nurture interested prospects into sales-ready leads or qualified prospects. They have been into B2B since 1994 and have steadily carved a good reputation in their niche. You might want to consider their expertise to help you finding and keeping your potential customers.